Top 50 SEO Tips
In: SEO
So you’ve made a great website and now you are patiently waiting for the big Internet population to find their way to your website. Are things not going as fast as they should be? Well then you should try search engine optimization (SEO) to get free traffic from big search engines like Google, Yahoo and Bing. SEO is not something you do once and forget about it. No, you should spend each week some time to do some SEO activities. The Search engines will notice that your website is alive and kicking and within a few weeks you will see your website rising in the search engine rankings. Maverick Webmaster presents you with 50 useful tips use can use to optimise your website for Search engines.
Do you have other tips? Please post a comment so we can make this list bigger.
It hardly matters, whether you are using image links, image maps or even the drop down menus. Just make sure that they have text links incorporated with them, so that the search engine spiders can easily locate them.
2. Right selection of keywords and key phrases
Unless you have precise and simple keywords, with proper sentence construction and grammar, your site will not make ample money. Even the images and navigation cannot give competition to the content. After all, the content makes or breaks the site!
Link building and structuring of keywords and key phrases with proper back link is a mandatory aspect of search engine optimization. At the same time, link with sites only when they are related to your page. Do not overcrowd your web pages with unnecessary links, because they act as mere distractions.
4. Page Ranks are not the only deal
SEO is not just about page ranks; therefore, do not blindly run after them. In many cases, sites, which have had higher PR, get outsmarted with sites with lower PR.
Your title tags present on every web page should be focused on keywords. Always have the name of your company towards the end and understand that keywords matter more than your company’s name. However, in case your company is a brand name, you do not have to follow this tip!
6. Do not rust out, have new content
Page ranks can be dramatically improved by using the new content and having your site revamped, once in a while. Always add content on a regular frequency and do not let your traffic to get bored!
7. Uese Targeted Keyword phrases in your site
After linking, the specific keyword phrase should be very well incorporated in your web page, rather than making it sound as word fluffing. Do not use terms like “click here” rather specific keywords are appreciated, so that the customer knows why he is clicking on the link.
8. Highlight the search phrases
Be informative; always have the links properly mentioned. Avoid the usage of single words - instead of “Our Store”, it would be better to use “Our Computer and hardware utility store”.
Designing of your site, without making it fit for search engine optimization is not proper. Organic SEO should always be the guiding aspect for web designing.
10. Keyword phrase to match the site
The keyword phrase, which has been used by you, should be matching the domain name, the image ALT attributes and even the text links.
11. Canonicalization issues should be checked
Always check the non-www and www domains for better utility. Decide which better suits your site demands and proceed accordingly.
Throughout the site, check out whether the links added in your web page function or not. You can also split the links in the internal and external pages. The links should be directed to your domain.
13. Choice of tools
Websites designed by Flash, AJAX and Frame have the problem of linking to different pages; this may prove a hindrance for proper SEO functioning. If at all necessary, you may use AJAX and Flash in limited quantity, but always restrain from Frames.
You can easily use .php, .asp, or even .htm for file extensions, as they do not have any different results with the SEO.
15. Link to another quality site
This works the best for the optimization for the newly launched sites because submitting to the Google’s regular submission can be time consuming.
16. Have blogs for the crawlers
You can assure that your site is picked by the search engine spiders, but at least, maintaining blogs, with at least 3 posts being uploaded per week, can be really impressive.
17. Use natural language in your content
Make sure that your content has a natural flow of language, rather than simply stuffing of words; this looks like it is fresh and in continuous text.
Give more importance to quality, rather than giving preference to quantity. Maintain the keyword density because the addition of more links can give negative results.
19. Descriptive text associated to your links
Keyword anchor text is a must for the links; the words around your link should also be descriptive and associated with the keyword.
20. Avoid proxy
Proxy with the banned site and the spammer can be avoided by doing a backlist check, when your site is on the shared server. Do not let the infamy of these proxy sites affect your search engine ranks.
21. Do not get labeled as a spammer
This can be easily done by searching about the steps through which the blocking of the domain name can be done.
Just as the site is optimized, the blog needs to be optimized as well, by optimizing the title tag of the post differently from the main title of the blog.
SEO is all about reputation, links, popularity and building links, of course.
24. Ease of Use
You should develop your site such that it is easy for your visitors to operate in it. This would help in popularizing the site and your ability to link; automatically increasing your ranking.
The more you link with others, the more they will link to you. Do not be stingy with the number of links, but at the same time do not let it get overcrowd either.
Ensure that the content used in your site is flawless, both in terms of being of higher quality and of greater uniqueness.
27. Splash page
In case, you want your main web page to have images or flash, always ensure that navigation links and texts are placed below the flash or the image.
It can be used for the publicity of the most important links of your specific site and to gain more traffic.
29. Pay per click
It is important to know that one does not get heavy remuneration from the pay per click. Only few clicks can be assured and they do not matter quite a lot. Make sure the links are embedded in the text and should not act as sponsored links.
To easily catch the attention of the search engines, you can also look forward to more .edu sites and sponsor them accordingly.
31. Link baiting
Good content is similar to link baiting; after all, your site should be making news.
Instead of using several keywords on a single page, make sure that only one specific keyword is optimized in a particular page.
33. Call to action
It should be flawless, functioning and feasible in case you want to reap maximum benefits out of SEO.
As already mentioned, the SEO landscape changes every day! So always be prepared to maintain your site.
Authority sites and few influential bloggers can give limelight to your site by linking with your images, audios, videos and even content.
35. Let the CEO Blog
This is absolutely priceless, as nobody can be the voice of your company apart from the CEO. The credibility of your site will enhance, when there is response to user’s comments from the owner’s side. It will make your site very interactive.
36. RSS Feeds
Optimize your text in the RSS feed, just as you optimize your web pages and posts. The title should be very descriptive, clear and keyword rich.
Always have captions and titles to the images; also make sure that your captions are rich in keywords.
Along with the image, the context which surrounds the image should also be taken into consideration. The ranking of the images should be well maintained and discrete.
It aids in automatic and natural finding of your site by the search engine crawlers. Do not rely simply on the XML site map.
40. Turn off the personalized Google search results
This can be easily done by logging off or even by adding Append&pws=0, at the end of the search URL.
41. Deep links
Association with the High page rank sites and their deep links can be considered a very rare opportunity. It will give more preference to the back links.
42. Absolute links
Such links helps in navigation, which is on site and also in getting profit if someone else uses your content.
In this case, there is temporary forwarding and also direction to the newer domain name from the older one. The new URL can be retained in this case and users get automatically used to the newer version of the URL also.
44. Social Marketing
SEO is incomplete without social marketing. You need to get more accustomed to sites like face book, del.icio.us, Yelp and Digg.
45. Video Sitemaps
These aids in letting your target audience know about the videos on your site. The content around your video should be rich in keyword and descriptive. The videos should be added in the Central account of Google webmaster.
You also need to submit your videos, just like link submission, which can be done to sites like Yahoo, AOL, MSN and Metacafe.
This can be done by making sure that the content, which is surrounding your video, is very informative and knowledge providing.
Always use words like “picture” and “image” for describing the photo ALT descriptions.
When you ensure that the enhanced image search works, in your Google webmaster central account, you have made sure that your images blend with the Google search results.
50. Use H1 tags
The proper use of heading tags will improve your SEO. Search engines look for header tags because they are beacons for finding content as well as pathways on your blog or web site, so use them wisely to lead the search engines to the most important points of the site.
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- Gli: Really fantastic tips! Thanks a lot. [...]
1 Response to Top 50 SEO Tips
Gli
July 4th, 2009 at 1:45 pm
Really fantastic tips! Thanks a lot.